LuminaX Digital / Client work
Earlier client work.
Websites for local businesses across ten industries, with the challenge, the approach and what was delivered.
01Strafverteidiger Kanzlei
Authority that lands online as hard as it does in the courtroom.
Legal
Strafverteidiger Kanzlei
Authority that lands online as hard as it does in the courtroom.
Challenge
Competitors looked interchangeable, stock photos, generic copy, zero profile. Clients in crisis decide in seconds whom to trust with their case.
Approach
Clear hierarchy, authoritative tone, attorney portraits instead of stock imagery, prominent service cards, always-visible 24/7 contact, embedded map, transparent fee logic, RAK-compliant throughout.
What was built
- Cinematic hero with courtroom motif
- Service cards: criminal, traffic, and commercial defense
- Anonymised client voices
- Instant contact form with emergency-service CTA
- Embedded map and directions
- RAK-compliant disclaimers and privacy
02Pool & Spa Service
Fresh as the water after the first treatment.
Pool and spa
Pool & Spa Service
Fresh as the water after the first treatment.
Challenge
A seasonal business. Inquiries arrive in waves, the site has to capture bookings at peak times, not just exist as a business card.
Approach
A booking funnel on the home page itself. Three-click packages, transparent pricing, automated availability.
What was built
- Hero with underwater video
- Service packages with price slider
- Before/after gallery
- Live booking with Stripe deposit
- WhatsApp quick contact
- Seasonal promotions
03Modern Barber
Where craft meets attitude.
Barber and salon
Modern Barber
Where craft meets attitude.
Challenge
Walk-ins don’t scale. Regulars needed frictionless booking; new clients needed to arrive through social.
Approach
Fullscreen hero with reel loop, prominent booking CTA, and a live carousel of Google reviews carrying the trust signal.
What was built
- Cinematic hero reel
- Treatment filter (hair, beard, combos)
- Stylist profiles with availability
- Live Google reviews
- Hours, map, directions
- Gift vouchers
04Pet Grooming Studio
Playful, professional, trustworthy.
Pet grooming
Pet Grooming Studio
Playful, professional, trustworthy.
Challenge
Pet owners decide emotionally. The site had to radiate warmth while still signalling hygiene and competence.
Approach
A photo carousel of real clients, groomer profiles with certifications, and live Yelp reviews, playful surface, conversion-grade architecture underneath.
What was built
- Photo carousel of real clients
- Groomer profiles + certifications
- Yelp integration
- Online booking with size/breed filter
- First-visit discount flow
- After-care tips blog
05Freelance Photographer
The images speak. The site stays out of the way.
Photography
Freelance Photographer
The images speak. The site stays out of the way.
Challenge
A photographer’s site must show the work, not the website. Performance is everything because images are heavy.
Approach
An optimised AVIF/WebP pipeline, keyboard-navigable lightbox, and niche filters, black and white, generous whitespace, nothing decorative.
What was built
- Editorial gallery with lightbox
- Filter by niche
- Pricing packages
- Testimonial carousel
- Inquiry form with date picker
- Live Instagram feed
06Mobile Auto Detailing
Showroom shine, at the customer’s door.
Auto detailing
Mobile Auto Detailing
Showroom shine, at the customer’s door.
Challenge
The service comes to the customer, but nobody knew if they were inside the coverage area. Availability uncertainty was the conversion killer.
Approach
A postcode availability check directly in the hero, tiered packages, before/after slider, and customer reels.
What was built
- Looping video hero
- Postcode availability check
- Service tiers with add-ons
- Coverage heatmap
- Customer videos
- Online booking + deposit
07Tax Consultant
Trust is the most important line in the balance sheet.
Tax and finance
Tax Consultant
Trust is the most important line in the balance sheet.
Challenge
Clients seek safety, not coolness. The site had to collect leads without ever feeling pushy.
Approach
A lead magnet (free tax-optimisation PDF against email), an SEO-ready FAQ accordion, and service blocks segmented by client type.
What was built
- Hero with a clear promise
- Service blocks (private, SME, corporate)
- Trust badges (DATEV, IHK)
- FAQ accordion
- PDF lead magnet
- Appointment booking
08Yoga Instructor
Arriving before the page is left.
Yoga and wellness
Yoga Instructor
Arriving before the page is left.
Challenge
Yoga runs on trust. The teacher had to be felt as a person, not a service provider.
Approach
A personal hero, first-voice copywriting, Calendly for classes, and a Spotify playlist as an atmospheric touch.
What was built
- Sunrise hero
- Class types with difficulty levels
- Calendly embed
- Spotify playlist embedded
- Student voices
- Newsletter signup
0924/7 Emergency Plumbing
When the water rises, every second counts.
Trades and emergency
24/7 Emergency Plumbing
When the water rises, every second counts.
Challenge
Emergency searches happen on mobile, often in panic. The site had to deliver trust and a phone number within two seconds.
Approach
A sticky call button, instant service-area statement, live reviews, and a price estimator for standard work, against the fear of hidden costs.
What was built
- Oversized sticky call button (mobile)
- Live availability indicator
- Price estimator
- Live Google reviews
- Service-area map
- 24/7 guarantee badge
10Real Estate Agent
Premium properties demand a premium presence.
Real estate
Real Estate Agent
Premium properties demand a premium presence.
Challenge
Buyers and sellers decide on trust. A generic IDX integration would have killed the premium positioning.
Approach
A custom listings showcase instead of standard IDX, portrait plus story, a mortgage calculator as a tool, and PDF guides for first-time buyers.
What was built
- Portrait hero with slogan
- Featured listings carousel
- Mortgage calculator
- Neighbourhood guides
- Testimonial carousel
- PDF lead magnet