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The Spec Ad Plan: 20 Seconds, One Written Page

A free guide to planning a 20-second motion ad on one page and letting Claude Code build it in HTML and GSAP: three colours with roles, a scene table where every scene has a job, sound cues, one camera move and one short CTA. With a worked example for a fictional brand, the finished video, the prompt and a blank template.

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What is inside
  • Plan Six rules: open on a feeling, three colours with roles, a job per scene, sound per event, one camera move, one CTA.
  • Example A full plan for a fictional sunrise-walk app: brief, colours, camera path, nine-scene table, sound cue sheet.
  • Prompt The paste-ready Claude Code prompt plus the one round of fixes that made the result look finished.
  • Render The finished 20-second video, its HTML source and a frame-by-frame renderer to MP4.
  • Template A blank scene table in Markdown and CSV, with the final checks and a note on brands and trademarks.

Claude Code, Node.js 18 or later, Google Chrome and ffmpeg to render the video. Reading the guide and using the template needs nothing.

Fabian Faraz Farid · Imprint · Privacy