Free download

Your First Sales Hire: The One-Person Playbook

A free playbook for founders and small agencies hiring their first salesperson: when you're ready, which role, a one-page call skeleton, a recruiting scorecard with a role-play test, a 30-day onboarding plan, weekly metrics as formulas and a German legal note on pay and commission.

The download starts right away; the link also comes by email.

Without the newsletter box you get exactly one email with your link; the address is deleted after 7 days.

What is inside
  • Ready? Six honest checks before you hire, and setter vs closer vs account executive explained.
  • Script A one-page discovery call skeleton in eight parts, plus a Claude prompt that fills it with your offer.
  • Recruit Weighted scorecard (XLSX), ten interview questions and a two-round role-play test.
  • Onboard A day-by-day plan for the first 30 days: learn, shadow, reverse shadow, own.
  • Measure Weekly KPI sheet with formulas only: show rate, close rate, deal value, cycle. No invented benchmarks.
  • Pay Base, commission, ramp and clawback, with a German note on minimum wage and bogus self-employment.

Nothing to install. The templates open in Excel, Numbers or Google Sheets; the prompt works in Claude. Not legal advice: check contracts with a lawyer or tax adviser.

Fabian Faraz Farid · Imprint · Privacy