Visible in Google and AI search
Make your website easy to crawl, understand and cite: sitemap, hreflang, Search Console, structured data, your entity and AI answer engines.
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Needs your own domain and website where you can change the HTML head or the code (examples use Next.js, the ideas apply to any stack), plus a Google account.
Self-study course: slides, hands-on tasks and templates, at your own pace. No graded tests, no individual tutoring.
Founders, freelancers and developers who run their own website and want people and AI assistants to find it.
A site that is indexed in Google and Bing, with clean canonicals and hreflang, valid JSON-LD, a consistent entity and a monthly measuring routine.
Contents
- 01 · Getting crawled and indexed
- How search engines and AI find your site10 min
- Sitemap, robots.txt and canonical URLs14 min
- Two languages: URLs and hreflang12 min
- 02 · Webmaster tools
- Google Search Console, Bing Webmaster Tools and IndexNow15 min
- 03 · Being understood
- Structured data that still counts15 min
- Your entity and the Knowledge Panel14 min
- 04 · AI search and content
- AI answer engines and AI crawlers14 min
- Content that answers questions14 min
- 05 · Fast and measured
- Core Web Vitals and a measuring routine14 min
Material
- Search visibility checklist (DE + EN)
- JSON-LD templates: Person, Organization, ProfilePage, Product, Course
- robots.txt template with search and AI crawlers
Fabian Faraz Farid · All courses